April 18, 2021

Sensei Grace Talusan – Kokushi Midwest Judo

Head Kokushi Midwest Judo in Champaign, Illinois.  USJF Sandan, 3rd Degree Black Belt

In part 1, Grace spoke about many of the initial steps of opening a club, including deciding on the business type and ownership, credentials, certifications, and registrations required, and business partners and other considerations that lay a strong foundation for the new or renewed club. 

Part 2 continues with her discussion of the all-important Business Plan – what it is, how to use it, and how to create your own playbook for success. She will talk about the practical ways to navigate your way to success, including funding, day to day business operations, and ways to compete successfully within your community. 

Topics 

• Funding: Sources for start-up money, Capital expenses and monthly expenses, Income from dues, pricing fairly for the customer and for one’s own value 
• Operations: Efficient management of day-to-day operations, including registration, waivers, attendance, payments, invoices, etc., Types, frequency, teachers of classes, Dojo Management software 
• Online Presence: Website: building one, integrated services, emails, leads, etc., Google Rankings, Search Engine Optimization, Social Media links, Blog utility 
• Community presence: Events including demonstrations, summer, winter, spring-break camps, birthday parties, Local news stories, Sponsorships